- Do you have a plan to optimize your time and effort in using social media?
- Do you follow a social media editorial calendar to create and share content?
- Are you using time management strategies to get ROI and avoid time sink?
- Have you researched your target audience and determined where they “hang out” in social media?
If you answered “NO” to any of these questions, then you need to create a social media strategic plan. By starting with strategy, you’ll be able to be laser-focused in your social media efforts and spend less time on social media but get measurable results.
Join us for this 2 hour information packed seminar to discover
- How to create a winning social media strategy
- How to measure and get results for your business
- Why using social media helps you rank higher in Google
- How to know if your social media strategy is successful
About your sponsors
Lisa Kanda, president and chief results officer, is passionate about helping businesses see results! Noted as an Entrepreneurial Woman on the Move by Jersey Shore Woman Newspaper, Lisa knows firsthand of the struggles and challenges of business owners. With over 25 years of experience in senior marketing positions, Lisa knows the importance of creating a strategy first for your marketing efforts. She helps her clients integrate social media into their current marketing plan while also sharing best practices and ways to get results. Her approach is to demystify this ever-changing medium while sharing proven tools and tips to help in an easy to understand and strategic approach. Lisa has used social media platforms to help brand her business, connect with her followers, and get clients and referrals. Lisa met Barb on Twitter before she ever met her in person!
Kerry Stachowski, founder and publisher, knows the importance of business owners reaching the world’s largest market–women. The primary focus of her publication is to educate and connect women with key resources that improve their lives and well-being. It provides a forum for professionals in various fields to contribute their expertise to the publication. This requires working with business owners on their advertising messaging in creating a holistic approach to the women’s market via print, web and social media.
Kerry values social media and is very motivated to educate other business owners of the importance of its use to elevate their brand. In the U.S., women are more active than men when it comes to socializing on the Internet. Globally, the numbers of people using social media are growing exponentially (in all age groups, 55+ being the fastest growing) and the need for businesses to set in motion a proper social media strategy is critical.
Social Media has been a component in Barb Youchah’s overall hotel marketing plan since 2009. Beyond marketing, it has been an essential networking tool. She was able to land a newly created position with Sheraton Eatontown Hotel as their Corporate Sales & Internet Marketing Manager by effectively using social tools to promote her previous hotel. Leveraging the social space to stay in touch with the community, thought leaders, customers and competition is crucial in business today. Sheraton Eatontown Hotel has active accounts on Twitter, Facebook, WordPress, FourSquare, Linked In and Google+ all managed by Barb. She has found Twitter and blogging to be the most useful in her business.